How much can I get for Android game installs per day through Facebook ads?
If you're looking to scale your Android game installs through Facebook Ads, the number of installs you can generate per day depends on key factors like budget, targeting, ad creatives, and CPI (Cost Per Install). In this guide, we'll break down what you can realistically expect based on different spending levels and strategies.
1. Budget vs. Expected Installs Per Day
Your budget plays the biggest role in determining the number of daily installs. Here’s a rough estimate based on common CPI rates:
Daily BudgetTier 1 Countries (CPI: $1.50 - $5)Tier 2 Countries (CPI: $0.50 - $2)Tier 3 Countries (CPI: $0.10 - $0.50)$10 - $502 - 50 installs5 - 100 installs20 - 500 installs$100 - $50020 - 300 installs50 - 1,000 installs200 - 5,000 installs$1,000+200 - 3,000 installs500 - 10,000 installs2,000 - 50,000 installs
These numbers depend on how optimized your campaign is, which we’ll discuss below.
2. Understanding CPI (Cost Per Install) on Facebook Ads
CPI fluctuates based on region, game genre, and competition. Here's what to expect:
Tier 1 (US, UK, Canada, Australia, Germany) → $1.50 - $5 per install
Tier 2 (Brazil, Mexico, Eastern Europe, Middle East) → $0.50 - $2 per install
Tier 3 (India, Indonesia, Vietnam, Latin America) → $0.10 - $0.50 per install
If you’re operating on a limited budget, running campaigns in Tier 2 and Tier 3 countries can stretch your ad spend further.
3. Key Factors That Impact Your Installs
To maximize installs, focus on these areas:
A. Targeting the Right Audience
Lookalike Audiences → Target users similar to those who already installed your game.
Interest-Based Targeting → Target mobile gamers who engage with similar apps.
Behavioral Targeting → Focus on frequent mobile gamers or those who engage with ads.
B. Optimizing Your Ad Creatives
Use high-quality gameplay videos (instead of static images) to showcase action.
Highlight unique features or special rewards in the first 3 seconds.
Have a clear CTA ("Play Now" or "Download Free") to drive engagement.
C. Running A/B Tests & Scaling Smartly
Test different ad formats (carousel, video, playable ads) to see what works best.
Start with small budgets, analyze results, and scale winning campaigns.
4. How Many Installs Can You Get?
Low Budget ($10-$50/day) → 10-100 installs daily in Tier 3 countries.
Medium Budget ($100-$500/day) → 200-1,500 installs daily with proper optimization.
High Budget ($1,000+/day) → 3,000+ installs per day in competitive markets.
If you want higher organic installs, getting your app to rank in the Top 10 of a category can create a viral effect where users find your game organically through the Play Store.
Final Thoughts
Facebook Ads can be a powerful tool for scaling Android game installs, but the key is optimizing your strategy for lower CPI and better conversion rates.
If you need expert help with user acquisition, ad campaign optimization, or ASO, APS TeQ specializes in cost-effective strategies that help games scale profitably. Let’s discuss how we can grow your game faster.